The GAP is Cool Again: 90’s Revival Turned Ultimate Comeback

Did you hear? The Gap is having a total COMEBACK. If you haven’t visited their latest collection, we’re here to show you the highlights. (Basically, there’s a lot of good stuff.)

What Caused “The Gapaissance”

While it’s no secret that nostalgia-based marketing serves as an impactful lure in capturing the interests of millennial and gen-Z audiences (If Limited Too relaunched – what can’t?), none of us could have predicted “The Gapaissance”; a cheeky yet totally accurate term coined by The Strategist’s Lauren Levy to describe The Gap’s undeniable comeback into fashion relevance.

CNN reports that shares in Gap Inc. have increased more than 100% in value in the last year alone – but who and what is responsible for this massive revival? The buzz around the internet surrounds Gap Inc. Creative Director Zac Posen, who supposedly triple-dips into design, retail AND advertising across the company’s nexus of brands. Posen’s philosophy emphasizes elevated takes on Gap classics. Strategic collaborations help, too. Affordable collections with sought-after brands like Doen, Madhappy and Cult Gaia have created endless hype in the depths of fashion news ranging from web articles to YouTube review videos and TikTok hauls. That same treatment extends to the company bringing back all-star favorites from Gap’s glory days with GapVintage, a drop collection of 80s, 90s and early 2000s pieces with an instant sell-out rate.

*GAPVintage collection, Sold-Out Collection*

Why Los Angeles Personal Stylist Meg Gallagher Recommends The Gap:

Shopping with Gap is a great opportunity to get trend right pieces in hard to find sizes with fits ranging from 00-20 in regular, tall and petite.
You’ll have no trouble finding key pieces that maintain quality and affordability in both men’s and women’s collections.

Ready to refresh your style with on-the-pulse pieces for Spring 2025? Check out Meg Gallagher‘s personal styling services here.

Pieces from Meg’s GAP Wardrobe:

On a more personal note, we are LOVING the jumpsuit selection. Meg wears her GAP jumpsuits all the time. She ended up buying two sizes in each to figure out her preferred fit, returning the sizes she didn’t want. She opted to size up for maintaining both a trend-right “relaxed” silhouette and maximum comfort.
Another fave? Gap’s High Rise Vegan Leather pants. Unparalleled price, fit and quality for this ultra-wearable trend pant.